The Follicle Brand

Unrivaled quality. Seamless blending. Experience hair that speaks for itself.

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FolliFlow

Straight to Wavy Textures.

FolliFlow features smooth, silky hair designed for an effortless, sleek finish.

FolliCurls

Loose to Defined Curls.

FolliCurls highlights curl structure and proportion, designed to hold its form naturally.

FolliCoils

Coils and Kinked Textures.

FolliCoils celebrates coil density and structure, with uncompromised volume and presence.

FolliFeatures

Exclusive Textures.

FolliFeatures introduces unique hair patterns designed to stand apart.

Created by a texture-match hairstylist and a seasoned consumer- The Follicle Brand is home for hair that seamlessly blends.

We’ve handpicked 12+ textures, including kinky hair that’s actually kinky and coils so real everyone will think it’s yours, including you.

Between Aliyah’s professional installs and Alyzae putting every strand to the lifestyle test, we know the quality is worth your trust.

We match textures on purpose, because your look should be beautiful from follicle to finish 💛

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